Our new partnership with Le Riad Hotel de Charme, Egypt

We are pleased to announce that we have been chosen to represent Le Riad Hotel de Charme in the global market. This boutique hotel is located in the heart of bustling Old Cairo, right next to the famous Khan el-Khalili Bazaar.

Ian Woods, CEO of Red Elephant Reps, said: “Designed to reflect the history and style of Old Cairo, this charming hotel is definitely going to attract travellers wanting to immerse themselves in the Egyptian culture. Red Elephant Reps is looking forward to being a part of the growth of this unique property, and establishing a long-term relationship”.

Le Riad Hotel de Charme has been inspired by the surrounding environment and architecture of Beit El Sehemy and its exceptional Ottoman houses. All 17 suites reflect the local architecture with rich warm colours, Fatimid fabrics, antique wooden furniture and paintings from talented local artists dating back to the past era.

The hotel has a rooftop restaurant with panoramic views over the surrounding streets and alleyways, and a relaxed tea lounge for breakfast and informal dining.

The surrounding area is one of Cairo’s most charming, with covered markets, narrow streets, old buildings and mosques.